Ordinary
person in any City / Country is counted as part of the local, national
and world / global population.
Population has broad definition and is normally related to the
collection of people of a particular origin living in a given geographic
area. Population is also related to the birth rate, genders, growth of
infants, teenagers, grown up, family patterns, marriage, divorce, public
health, work force, economics and geography.
In the
Globalization era, immigration is added to the complexity of population.
People moving from one area to another with relative ease and motivation
although the movements are in large restricted in many countries.
Population statistics is well used in marketing segmentation. Marketers
direct their products / services to the most populated area.
Does a size of population of a City / Country is affecting its
positioning in the Globalization era? In a way yes, size of population
may matter but not in itself a reason to encourage or discourage
globalization. Marketers will rather direct their efforts to area with
good population number and purchasing potentialities.
The number may vary and be influenced by the living standard and
economical aspects.
Highly populated area in a given country may not be the good place for
selling Prestige Products. Likewise a rather low populated area may not
be bad to sell very specific products / services.
InterConsult21’scale
for Population in a City / Country varies from (-5 for very small Towns
/ Cities with very openness to the World) to (5 for fairly large Cities
with high openness to the World).
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